Spiceworks
Spiceworks is the largest community of IT professionals (5MM+ Monthly Uniques). I joined Spiceworks in 2018 to lead Growth within Product & Engineering. I led a newly formed team focused on driving adoption of new features in the Spiceworks community/marketplace experience. Our team was also responsible for improving onboarding and demonstrating value quickly to activate and retain new users.
Role/Key achievements:
Collaborated with the data team to develop experiment performance reports
Implemented a repository to share learnings from growth experiments with departments outside of Product/Engineering.
Optimized landing pages to drive acquisition for cloud tools (Help Desk, Inventory, Connectivity Dashboard)
Grew usage of new Verified Professional feature which associated users to businesses (300k to 520k verified in 4 months)
Conducted page load time analysis and prioritized technical improvements for core web vitals on mobile and desktop